Vocabulary is vital for writers, but we don’t always see it
on the web.
Web content producers strive for search engine optimization
(SEO), plunking extra keywords into copy to lure cyber-robots to blog posts,
articles and websites. Many internet writers believe repetition is the key to
top rankings in search engine results, and the highest rankings usually reap
the most readership.
Does repetition spell
good writing?
Consider these two paragraphs. Which would you rather read?
The soloist performed three numbers before parading down the center aisle. She stepped into her dressing room for a break before returning to the stage to offer an additional trio of tunes.
Which version of the story is most readable and interesting?
Readers and web writers are reaping the benefits of recent
changes in search engine formats. Web crawlers have been reprogrammed to
recognize synonyms, as they search for keywords relating to web surfers’
queries.
Go ahead, writers. Stretch those verbal muscles. Vie for
variation! Readers will still find you.
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- Writing Wrongs - Are Students Learning Basic Skills?
Image:
The Concert Singer
By Thomas Eakins
1892
Public Domain/Wikipedia Commons
2012 A to Z Blogging
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I once signed up to write seo content and realized I couldn't do it because my inner writer wouldn't allow it.
ReplyDeleteI pick paragraph two.